About me

Portrait of Shreyansh Ojha SO
Shreyansh · San Francisco

I'm Shreyansh. I build things for a living, and I'm curious for a living — those two turn out to be the same job.

Most of my day is spent taking products from zero to one: sitting with a fuzzy problem until it turns into something real that people actually use. But the instinct underneath that work — what's really going on here, beneath the noise? — doesn't clock out when I close the laptop. It follows me into how memory rewrites itself, why a habit is so hard to break, how a product spreads by feeling rather than funnel, and the quiet advances in science that never make the headlines.

This site is where I follow that instinct in public. I write to think — not to preach, not to perform expertise I don't have. Some pieces are things I've worked out; plenty are things I'm still figuring out and reasoning through out loud. It's a working record of a curious mind, not a highlight reel.

I care more about the question than the credential. If you're the kind of person who also can't stop asking "but why does that work?" — you'll feel at home here.

Now: building a stealth 0→1 AI product · writing most days · San Francisco
Come say hello: drop me a note · GitHub · LinkedIn. Things I build on the side will soon have a home on Projects (coming shortly).
Role
Senior Product Manager, Cinequest Inc. (San Jose, CA) — sister creator platform Creatics
Based in
San Francisco, CA
Focus
0→1 consumer & AI products, growth & retention, product strategy
Education
M.Eng. in Engineering Management, Duke University · B.Tech in Information Technology, Vellore Institute of Technology
Writing
Working Theory — essays on the neuroscience of building products, ~150 pieces and counting

What I've shipped

Product work at Cinequest and its creator platform, Creatics — mostly 0→1 consumer & AI. A few are proprietary or under NDA; happy to walk through any of them. Full résumé ↓

Cinequest · Cinejoy — PM · 2024
Character ChatAn AI product that lets you talk to the character, not the actor — grounded in the real screenplay so it never makes things up.
Cinequest — PM · 2024–26
Stealth AI platform (NDA)A 0→1, AI-native platform I conceived and own end to end — concept, strategy, roadmap, and an AI system built into the core. Live and growing.
Cinequest · Cinejoy — PM · 2023
Content OS — no-code CMSA self-serve CMS shipped in ~6 weeks that cut publishing from a 24-hour, engineer-gated wait to minutes.
~70% faster releases
Cinequest · Creatics — PM · 2024
Creator onboarding redesignRebuilt a funnel that leaked ~30% per step to deliver value first and earn the ask.
+28% activation · 2%→11% 7-day retention
Cinequest — PM · 2023
HitmakerLet fans into the making of a film — behind-the-scenes, voting, and light gamification — instead of only the premiere.
Cinequest — PM · 2023
Filmmaker Meetups turnaroundRebuilt a dying meetup format into a revenue engine.
400% RSVP lift · ~$34K raised