<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Working Theory — Shreyansh Ojha</title><description>Deep pieces on building 0→1, how the brain works, growth, and the science most people missed.</description><link>https://shreyanshojha.app/</link><item><title>Your stack is a liability, not an asset</title><link>https://shreyanshojha.app/writing/your-stack-is-a-liability/</link><guid isPermaLink="true">https://shreyanshojha.app/writing/your-stack-is-a-liability/</guid><description>Every technology you add is something you now have to keep alive at 3 a.m. The best stack isn&apos;t the most powerful — it&apos;s the one that asks the least of you when you&apos;re not looking.</description><pubDate>Fri, 17 Jul 2026 00:00:00 GMT</pubDate><category>Tech</category></item><item><title>The cold-start problem is a people problem</title><link>https://shreyanshojha.app/writing/cold-start-is-a-people-problem/</link><guid isPermaLink="true">https://shreyanshojha.app/writing/cold-start-is-a-people-problem/</guid><description>An empty product isn&apos;t a technical failure. It&apos;s a social one — and you solve it the way you&apos;d solve an empty room, not the way you&apos;d fix a bug.</description><pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate><category>Building</category></item><item><title>The two loops — why willpower loses and identity wins</title><link>https://shreyanshojha.app/writing/the-two-loops/</link><guid isPermaLink="true">https://shreyanshojha.app/writing/the-two-loops/</guid><description>Every habit you&apos;re trying to break runs on the same six-step loop. You don&apos;t escape it by pushing harder. You escape it by building a different loop next to it.</description><pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate><category>Psychology</category></item><item><title>Most early products die of comfort, not competition</title><link>https://shreyanshojha.app/writing/most-early-products-die-of-comfort/</link><guid isPermaLink="true">https://shreyanshojha.app/writing/most-early-products-die-of-comfort/</guid><description>The real killer isn&apos;t out there. It&apos;s the slow accumulation of small comforts inside the team.</description><pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate><category>Building</category></item><item><title>Worth Noticing #1: three things the headlines skipped</title><link>https://shreyanshojha.app/writing/worth-noticing-01/</link><guid isPermaLink="true">https://shreyanshojha.app/writing/worth-noticing-01/</guid><description>A new column on great science the headlines skipped — your brain&apos;s hidden plumbing, gene editing quietly becoming a cure, and the animal that laughs at radiation.</description><pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate><category>Worth Noticing</category></item><item><title>You never remember an event — only the last time you remembered it</title><link>https://shreyanshojha.app/writing/you-never-remember-an-event/</link><guid isPermaLink="true">https://shreyanshojha.app/writing/you-never-remember-an-event/</guid><description>There is no tape. Every time you remember something, you rebuild it — and in rebuilding it, you change it.</description><pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate><category>Psychology</category></item><item><title>Growth isn&apos;t a funnel. It&apos;s a feeling.</title><link>https://shreyanshojha.app/writing/growth-isnt-a-funnel/</link><guid isPermaLink="true">https://shreyanshojha.app/writing/growth-isnt-a-funnel/</guid><description>The funnel describes the mechanics of growth while hiding the thing that actually causes it.</description><pubDate>Sun, 12 Jul 2026 00:00:00 GMT</pubDate><category>Growth</category></item></channel></rss>